One of the most important workflows any telco can perform is that of bringing a new product to market. New offerings can drive business growth, enhance competitiveness and address evolving demands or expectations of the market. In an industry where technological advancements and customer expectations shift constantly, failing to introduce new or updated offers can even result in loss of market share. Moreover, a new offering can allow telcos to capitalise on emerging technologies or network investments, opening up new revenue streams from those investments. Perhaps most importantly, a new offer can strengthen customer loyalty by being seen to offer innovative services tailored to the evolving needs of consumers.

Launching a new telecom offering is a complex and multifaceted process, It can involve everything from network planning and configuration to service delivery and customer management. SunVizion, with its suite of solutions, offers telco clients a comprehensive toolkit to efficiently launch new offerings. 

How can Sunvizion support New Telecom Offering?

Here’s how each of SunVizion’s solutions can support the multi-faceted process:

1. Network Planning: Setting the Foundation

The success of any new telecom offering begins with ensuring there’s a network to support the new offer. Robust network planning via SunVizion Network Planning can be pivotal in the initial stages, as it assists operators in designing the infrastructure that will support the new service. This solution enables telcos to simulate network expansions, model traffic growth, and forecast capacity needs, ensuring that the network can handle the anticipated demand.

Through sophisticated algorithms and visualisation tools, SunVizion Network Planning allows telcos to optimise the placement of physical assets, reducing costs while maximising performance. Whether launching 5G services, extending fibre-to-the-home (FTTH) networks, or upgrading legacy systems, this tool ensures that the foundation of the new offering is resilient and scalable.

2. AI Net Planner: Enhancing Efficiency with Automation

Extending on the Network Planning capabilities, as network demands increase in scale and complexity, this is where SunVizion  AI Net Planner comes in. Leveraging artificial intelligence, this solution enhances network planning by automating routine tasks, improving accuracy and reducing planning times.

For telco clients launching new services, the AI Net Planner helps streamline the decision-making process by analysing large datasets and recommending optimal planning strategies. This allows telcos to roll out services faster and more efficiently, giving them a competitive edge and faster time to revenue (TTR) for the offer. The AI-driven insights also reduce human errors and enhance network reliability, both of which are critical for word-of-mouth when introducing a new offering.

3. Network Roll-Out Management: Coordinating Deployment

Once the network is planned, the next step is to deploy the necessary infrastructure. SunVizion Network Roll-Out Management plays a critical role in this phase, allowing telcos to coordinate and manage the deployment of network elements effectively.

This solution helps track the progress of the roll-out, manage resources and ensure that all elements are deployed according to schedule. It also provides a centralised platform for overseeing multiple teams and contractors, ensuring that timelines are met, and that any issues are quickly addressed. By keeping the deployment process organised and on track, the Network Roll-Out Management solution helps telcos launch their new offer one service at a time, but at massive scale.

4. Network Inventory: Managing Physical and Logical Resources

With the network deployed, managing the physical and logical assets becomes a priority, as does allocation of resources to new customer services. SunVizion Network Inventory provides a comprehensive view of all used and available resources, from physical assets like cables and switches to logical configurations like IP addresses and virtual network functions.

This solution ensures that telcos have complete visibility over their network infrastructure, and also helps optimise asset usage. By keeping track of all network resources, Network Inventory allows telcos to maintain control over their expanding network while ensuring that the new customer services are incorporated smoothly.

5. Network Configuration Management: Ensuring Compliance and Consistency

Introducing a new telecom offering often involves configuring network elements to support new services, and this is where SunVizion Network Configuration Management thrives. It automates the configuration process, ensuring that network elements are correctly configured to meet the specific requirements of the new offer.

The Network Configuration Management solution also ensures compliance with industry standards and internal policies, reducing the risk of errors that could disrupt roll-out of the offer and services. Automating this process saves time, minimises risks and ensures that the new offering meets quality expectations from the moment it is launched.

6. Service Fulfillment: Automating Service Delivery

Once the network is ready, delivering services to customers is the next crucial step in the success of the offer. SunVizion Service Fulfillment automates the provisioning of services, ensuring that customers receive their new offerings quickly and with minimal manual intervention.

This solution is especially valuable for telcos launching large-scale services, such as new broadband or mobile plans, where thousands of orders need to be processed simultaneously. Service Fulfillment reduces the time it takes to activate new services, thus expediting the offer’s time to market (TTM).

7. Billing & CRM: Managing Customer Relationships and Revenue

Managing customer relationships and revenue streams is another critical element of an offer’s success. SunVizion Billing & CRM integrates customer relationship management (CRM) and engagement with billing processes, ensuring that telcos can efficiently bill for new services.

This solution automates billing workflows by tracking customer plans and usage. It also handles complex pricing models that are often associated with telecom offerings. By integrating with CRM systems, telcos can also maintain detailed customer profiles, enabling personalised marketing and customer care for the new service. This ensures that customers remain satisfied, and telcos capture the full revenue potential of their new offerings.

8. Workforce Management: Optimising Field Operations

Throughout the roll-out and ongoing service delivery, field operations play a crucial role in expediting delivery, maintaining network quality and customer satisfaction. SunVizion Workforce helps telcos efficiently allocate and manage their field workforce, ensuring that the right resources are deployed for customer installations and troubleshooting.

This solution ensures that the roll-out and ongoing operations run smoothly by optimising scheduling, task management and resource allocation. It also improves communication between the field and central operations, ensuring that any issues affecting the new offer can be resolved quickly and effectively.

Conclusion

SunVizion’s suite of solutions offers telco clients a comprehensive suite of tools to support the launch of new telecom offerings, from planning and deployment to service delivery and customer management, then through to ongoing operations. By integrating these tools into their operations, telcos can reduce risks and costs relating to their new offer. SunVizion provides all of the foundational building blocks for a seamless and successful telecom product launch. If you’d like to see the SunVizion suite in action, please contact us.